Case study
Veteran-Owned Apparel Brand
At a glance
Our mission was to build a complete, scalable email infrastructure from zero—no existing campaigns, no automations, no strategy. We designed and deployed the entire Klaviyo ecosystem, transforming email into their highest-ROI revenue channel within 6 months.
Through advanced segmentation, A/B testing frameworks, and full Shopify integration, we consistently generated $50K+ in monthly email-attributed revenue while maintaining industry-leading engagement metrics across 100+ campaigns over 22 months.
revenue
generated
Key Performance MetricsLet's talk
numbers...
Real-time metrics and campaign analytics
our emails
INTRO
The company operates in the ecommerce apparel space.
This veteran-owned brand specialized in hand-drawn military and pop culture designs for apparel and accessories. They needed an email partner who could build and scale infrastructure, not just send campaigns.
From initial Klaviyo setup through strategic campaign deployment and flow optimization, we owned the entire email channel—allowing their internal team to focus on product and fulfillment while we drove predictable, measurable revenue growth.
We built a sustainable email operation generating 35-40% of total company revenue with minimal internal resource requirements. Every campaign was A/B tested, every flow was conversion-optimized, and every strategy decision was backed by data showing clear ROI improvement month over month.
Our approach ensured their email program could scale seamlessly as they grew, with systems and processes ready to handle 10x volume without degradation in performance or deliverability.
Email Marketing Optimization
Offer Optimization
Building Domain ReputationWHAT WE DELIVERED
Infrastructure Built from Zero
We took complete ownership of the email channel—from strategy to execution to optimization. This wasn't a "consulting" engagement where we handed off recommendations. We built, launched, and continuously improved every element of their email program.
8 automated flows generating revenue 24/7 (welcome, cart abandonment, browse abandonment, winback, post-purchase)
100+ high-converting campaigns across 22 months with consistent engagement
Complete template library and brand guidelines for scalable design
Advanced segmentation strategy based on purchase behavior, engagement, and product preferences
Real-time performance dashboards and monthly strategic recommendations
Deliverability optimization maintaining 0.10% bounce rate (10x better than industry average)
The result: Email went from $0 to generating 35-40% of total company revenue, with clear attribution and ROI tracking at every stage.
Testimonials
Jake T.
Founder"I was skeptical about email—thought it was dead. These guys proved me wrong in month one. We went from zero email revenue to $50K+ monthly, and I barely have to think about it. The flows just run. Best decision I made for the business last year."
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Ready to turn your email channel into a predictable revenue engine? Let's build systems that scale.