The Partnership That Becomes Your Unfair Advantage
While others blast discounts, you'll build an army of devoted customers who never leave.
Radical Reasoning for Radical Results
Most agencies treat email marketing like a megaphone—blast promotions, chase quick conversions, repeat until customers tune out. We call this transactional thinking, and it's killing brands slowly.
Our philosophy is radical reasoning: every email decision should build long-term customer devotion, even if it means sacrificing short-term gains.
Email-Attributed Revenue Growth
Client started from scratch in 2023
Custom Patch Factory
To: John
Yesterday
Still Gearless?
"I LEFT THE SITE THINKING I'D ORDER LATER... THEN YOUR EMAIL HIT MY INBOX AT THE PERFECT MOMENT. OKAY FINE, YOU CONVINCED ME. ORDER PLACED!"
Real Example:
The radicalz
Double Tap
Instead of one-and-done campaigns, we implement a double tap flow that automatically captures engaged buyers who weren't ready the first time.
No discounts. No extra effort. Just smarter automation.
The result?
An extra $100k per month in pure revenue without touching profit margins or burning out your list. The Shift? Most brands leave 30-40% of their revenue on the table because they stop after one send. We don't.
understanding that your customers are humans who crave authentic relationships, not walking wallets waiting for the next discount.
Discover How We Make It WorkCustomer Journey
Emotional Connection
When customers become emotionally invested in your brand story, they don't price shop. They don't unsubscribe during promotional fatigue. They become devoted advocates who refer friends and defend your prices.
Adaptation & Optimization
While other agencies optimize for open rates and click-through percentages, we optimize for the moment when a customer thinks, "I wonder what Jim's up to this week" before opening your email.
For Every $1 Spent With Us
$201 in email-attributed revenue generated
That's the difference between email marketing and
email partnership.
We don't just manage campaigns—we become strategic partners who understand what you sell, why customers buy it, and how to build relationships that compound over years, not quarters.
GO DEEPER ON A CALL WITH IVAN
Built from Hard-Won Lessons
Radicalz was founded after a critical discovery: sustainable success comes from nurturing one client relationship for ten years, not chasing ten new clients every month.
This isn't theoretical. Our founder learned this through expensive failures—building a high-revenue business at 19 that collapsed due to lacking fundamentals, then watching it generate millions under new ownership. That failure became the catalyst for deep study of copywriting legends like Dan Kennedy and modern eCommerce visionaries like Ezra Firestone.
The real revelation came while working in agency trenches:
most agencies had it backwards.
they prioritized acquisition over retention, quantity over quality.
We founded Radicalz with a different philosophy: transforming customers into devoted advocates, not just revenue streams.
Every strategy we develop, every email we craft, every test we run is filtered through this lens: Will this build long-term devotion or just generate a quick transaction?
A team that's seen it all.
literally.Your success requires specialized expertise. That's why we've assembled a team where each member owns their domain completely.
Ivan Lee
Built Radicalz on the principle that sustainable success comes from nurturing one client relationship for ten years, not chasing ten new clients every month. Obsessed with turning transactional buyers into devoted advocates.
Nico
The analytical backbone who turns complex metrics into crystal-clear growth strategies while ensuring operational excellence. Nico spots the opportunities others miss in the data and keeps our machine running smoothly.
Ana
Masterfully balances aesthetic brilliance with revenue-driving campaigns while leading our creative team. Ana's designs don't just look stunning—they convert, and her leadership ensures every project exceeds expectations.
Nikola
Transforms complex campaigns into smooth operations through strategic delegation and flawless execution. Nikola ensures every client feels heard, every deadline gets met, and every process runs like clockwork.
Results That Compound Over Time
The proof of our philosophy: We're still working with clients from our first two months in business. When you build real relationships instead of chasing transactions, retention becomes automatic.
The validation we're most proud of: One client went from studying competitors' emails to having competitors study his.
We've never given up on a client who believed in the long-term vision. Because when you're building customer devotion, not just campaigns, the compound effect is worth the patience.
Live Client Performance
What Partnership Actually Means
We Learn Your Business Deeply
Not just your products, but why customers choose you, what problems you solve, and what makes your brand irreplaceable in their lives.
We Protect Your Price Positioning
No lazy discount strategies that train customers to wait for sales. We build value perception that lets you charge what you're worth.
We Think in Years, Not Quarters
Every strategy is designed to compound over time. Short-term metrics matter, but not at the expense of long-term customer relationships.