Case study

PROJECT

From Zero to $2M in Ecommerce

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At a glance

When this veteran-owned apparel brand partnered with us, they had zero email infrastructure—no campaigns, no flows, just a product line with authentic stories to tell. We built their entire Klaviyo operation from scratch, turning email into their most profitable channel.

Industry: Ecommerce - Apparel & Accessories Business Size: $500K-$2M annual revenue Years in Business: 2+ years Challenge Duration: 22 months

revenue
generated

Key Performance Metrics

Let's talk
numbers...

$0
month 1-3
$0
month 6
$0
year 2

Real-time metrics and campaign analytics

Average Open Rate65.7%4.5x Industry Average
Campaigns Deployed100+Consistent Engagement
Automated Flows Live8Optimized
Total Revenue Attributed$2.6M+Real Impact
List Quality Score98.4%Elite Tier
Revenue Per Recipient$14.38Premium Performance
Peak Conversion Rate6.7%3x Benchmarks
Click-Through Rate6.2%5.7x Industry Avg

our emails

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THE CHALLENGE

The brand had no existing email or SMS strategy in place. They needed:

  • Complete email marketing infrastructure built from zero
  • A strategy that matched their authentic, veteran-focused brand voice
  • Consistent revenue generation between product drops
  • Community building, not just sales tactics
Email Marketing OptimizationEmail Marketing Optimization
Offer OptimizationOffer Optimization
Building Domain ReputationBuilding Domain Reputation

THE SOLUTION

We built a comprehensive email marketing ecosystem from the ground up:

Foundation:

Designed and deployed 8 automated flows (welcome, abandoned cart, winback, etc.) Created branded email templates reflecting their hand-drawn aesthetic Established list hygiene and deliverability best practices

Campaign Strategy:

Launched 100+ campaigns over 22 months focused on themed drops (Star Wars, Fallout, Halo, Infantry collections) Built anticipation with hype → early access → launch → reminder sequences Mixed product launches (40%), collections (25%), behind-the-scenes (20%), and community content (15%) Implemented A/B testing on subject lines, send times, and creative approaches

Optimization:

Smart Send Time implementation for optimal delivery Strategic segmentation based on purchase behavior Limited-time offers that created real urgency (96-hour drops, early access codes) Maintained authentic brand voice that resonated with military and pop culture audiences

TOP PERFORMING CAMPAIGNS

Highest Conversion Rates

  • → Black Friday 30% OFF: 0.68% conversion (152 orders)
  • → Halloween Drop: 0.40% conversion (104 orders)
  • → Warhammer 96-Hour Drop: 0.35% conversion (147 orders)

Highest Engagement

  • → "Commando Collection": 83.5% open rate
  • → "Handpicked Just For YOU": 82.4% open rate
  • → "Toon Town Collection": 82.1% open rate

Best Click Rates

  • → Halloween Early Access: 3.30% CTR
  • → Star Wars Follow-Up: 2.32% CTR
  • → Product Drop Reminders: 1.5-2.0% CTR

KEY STRATEGIES THAT WORKED

Authenticity Over Automation Every email sounded like a real veteran talking to the community—no corporate jargon, no fake urgency. Subject lines like "Bunch Of Work In Progress! 👀" outperformed polished marketing copy.

Drop Strategy That Created Events Turned product launches into anticipated events: Hype campaign (3-7 days before), Early access for email subscribers (15-minute exclusivity), Launch day with bold subject lines, 48-hour reminder for those who missed it.

Real Scarcity & Limited-Time Offers When they said "96 hours only," they meant it. No extensions. Subscribers learned to act fast, driving urgency without manipulation.

Mix of Content Types Avoided promotional fatigue by mixing: Product launches and collections, Behind-the-scenes creation process, Customer testimonials and community spotlights, Brand story and veteran-owned messaging.

Smart Automation Foundation Flows handled the fundamentals 24/7, freeing up resources to focus on high-impact campaigns that moved the needle.

THE BOTTOM LINE

Built from zero to 65% open rates in 22 months.

We didn't just set up Klaviyo—we built an entire email marketing engine that turned subscribers into a community. By
leading with authentic storytelling, creating genuine product excitement, and maintaining consistent communication, email
became the brand's most reliable revenue channel.

The results prove that in a crowded inbox, authenticity wins. Every time.

Testimonials

★★★★★

Veteran-Owned Apparel Brand

Brand Founder

"We weren't looking for just another email agency—we needed a real partner who understood growth. They built our Klaviyo system from the ground up, implemented data-driven automations, and turned email into a consistent profit engine. Everything they do is strategic, measurable, and scalable. For the first time, we have clarity, control, and predictable revenue every single month."

Join us & grow your business

Ready to turn your email channel into a predictable revenue engine? Let's build systems that scale.