Case study
B2B Team Sports Equipment & Apparel Company
At a glance
We took this from email marketing ground zero to generating $450K+ in email-attributed revenue within 12 months, and $1.5M+ within 2 years. Through systematic campaign deployment, automated flow optimization, and data-driven testing frameworks, we transformed their email channel into a revenue machine that consistently delivers results.
With 100+ campaigns deployed, 8 automated flows running 24/7, and an industry-crushing 68.5% average open rate, we built an email infrastructure that scales. Every campaign tested. Every flow optimized. Every metric tracked.
revenue
generated
Key Performance MetricsLet's talk
numbers...
Real-time metrics and campaign analytics
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INTRO
The Challenge
This B2B company serves teams, schools, and organizations with custom sports equipment and branded gear—no minimums, no setup fees. They needed an email partner who could build complete infrastructure and drive measurable revenue growth, not just send pretty newsletters.
The Opportunity
Starting from scratch gave us the perfect foundation: no bad habits to break, no legacy systems to work around, just pure strategic execution. We built their entire Klaviyo ecosystem with one goal—turn email into their most predictable revenue channel.
Our Approach
We took complete ownership. From initial API integration through template design, flow architecture, campaign strategy, and performance optimization—we handled everything. They focused on fulfillment and product. We focused on revenue.
Email Marketing Optimization
Offer Optimization
Building Domain ReputationWHAT WE DELIVERED
Infrastructure Built from Zero
100+ High-Converting Campaigns deployed over 12 months with consistent performance
8 Automated Flows generating revenue around the clock:
- Welcome sequences (2 versions with A/B testing)
- Abandoned cart recovery (2025 optimized version)
- Abandoned checkout recovery
- Browse abandonment
- Post-purchase sequences
- Sunset engagement flows
Advanced Segmentation Strategy based on purchase behavior, engagement patterns, and B2B buying cycles
Complete Template Library with modular, scalable design system
Real-Time Performance Tracking with custom dashboards and monthly strategic recommendations
Technical Excellence
68.5% Average Open Rate (4.5x industry standard—proof of deliverability mastery)
99.9% Delivery Rate maintained consistently across all campaigns
Strategic Send Time Optimization aligned with B2B buying patterns
A/B Testing Framework deployed across all major campaigns
Flow Conversion Rates up to 6.2% on cart abandonment sequences
THE SYSTEMS THAT DRIVE RESULTS
Campaign Strategy
- → Seasonal promotions tied to sports seasons and back-to-school timing
- → Flash sales with urgency-driven messaging
- → Educational content campaigns establishing thought leadership
- → Customer spotlight features building social proof
- → Re-engagement sequences recovering dormant accounts
Flow Architecture
- → Welcome Flows (15% discount incentive) converting cold subscribers into first-time buyers
- → Abandonment Sequences recovering lost revenue with strategic timing and messaging
- → Post-Purchase Flows transforming one-time buyers through targeted upsells
- → Winback sequences re-activating dormant customers with compelling offers
- → Review Solicitation using high-rated orders to drive Google reviews
Continuous Optimization
- → Build performance review and rollover of campaign performance into data tables
- → A/B testing on subject lines, send times, and email templates
- → Segment performance analysis identifying highest-value customer cohorts
- → Regular deliverability audits maintaining inbox placement
- → Quarterly strategy reviews adjusting approach based on results
WHY IT WORKED
Data-Driven Decisions
Every strategic decision backed by performance data, not guesswork.
Complete Ownership
We didn't consult—we executed. Every campaign, every flow, every optimization was handled by our team.
B2B Expertise
Understanding of B2B buying cycles, decision-making processes, and communication preferences.
Scalable Systems
Infrastructure built to handle 10x growth without degradation in performance.
Relentless Testing
Continuous improvement through systematic A/B testing and performance analysis.
Testimonials
Michael R.
Founder & CEO"We had zero email infrastructure when we started. Zero. Now we're looking at $1.5M+ in email-attributed revenue and it's still climbing. I don't know how they get 68% open rates but I stopped questioning it. Just let them cook."
Join us & grow your business
Ready to turn your email channel into a predictable revenue engine? Let's build systems that scale.